«You can't plan crises» is often quoted by people who have failed to prepare sufficiently for possible crisis scenarios. That is why crisis communication, like crisis management, demands clear structures and well-prepared strategies and processes. It is important to ensure that all those responsible have the same level of knowledge. Employees and the general public must be kept informed consistently and truthfully. Crisis communications need to be reviewed regularly and adjusted if necessary.
Successful crisis management boosts a company's reputation. Communtia prepares you and your organization for crises and advises you on how to manage them.